Gully Labs X Nivia

The Gully Labs x Nivia Maidaan collection is a football-inspired lifestyle sneaker range built to honour Indian street football culture. Co-created with Nivia, India's iconic sportswear brand since 1962, each pair features Nivia's signature rubber outsole, premium suede and leather uppers, and a hand-lasted fit crafted by artisans in New Delhi.

The Maidaan collection draws its name and spirit from India's open grounds, the maidaans where neighbourhood rivalries, school-day matches, and a lifelong love of football were born. Six silhouettes, including the Barefoot Blue, Sova White, and Eleven Crest, translate that raw, nostalgic energy into modern streetwear that moves from the pitch to the pavement. Priced from Rs 3,735, every pair ships free across India with a 30-day return and exchange window. Whether you grew up lacing Nivia boots or are discovering the story for the first time, Maidaan is designed for those who carry the game with them every day.

The Maidaan Never Forgets

There was a field. Cracked earth or wet mud, didn't matter. Goalposts made of chappals. A ball that had been kicked a thousand times and still had one more game in it. You didn't know it then, but that ground was making you: your first sprint, your first celebration, your first loss walked home in silence. This is for the kid who played until the streetlights came on. And never really stopped.