KARWAAN
For too long, we’ve watched others tell our stories for us. Our culture gets repackaged, remixed, and exported back to us as “cool.” We grew up on that same diet of borrowed references when our own culture carries its own weight.
We’ve seen communities built internationally on our stories, without any representation at home.
We’ve worked the last few years to change this and create a community of those who truly represent the Indian Dream. Our community drop- Karwaan features people who have inspired, built and led deep communities right here at home. From the stories of the unconventional traveller to intricate details that represent their roots, this drop is the ethos of what Gully Labs stands for.
This one’s for the community that’s been building the new narrative of India - one story, one craft, one pair at a time.
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Every sneaker carries India's raw and real culture
